…AND WE ALL WANT IN!
Video is big right now! Seriously.. why do you think vloggers are doing so well? Why do you think Facebook and all these social platforms are pushing their video features to the front?
Because video is the future of socials, that’s why.
Snapchat became famous because it allows its users to record short, 10-second videos and share them with their friends. These short video snippets capture life as it happens; they’re raw and unedited, allowing one’s followers to sort of be part of their life.
Instagram rolled out Stories, which is a complete rip-off of Snapchat. This proved to be a threatening move, as businesses that were beginning to build their following on Snapchat packed up and set camp back up on Instagram. Why? Because these businesses and brands have long been building their following on Instagram, so as a result – which should come as no surprise – engagement is much higher.
Facebook released Live, a somewhat “copy” of Periscope. Again, brands and businesses left Periscope and did their live streaming on Facebook instead – where reach and engagement is much higher.
Now, even Messenger has My Day – which is like Instagram Stories. I use this one the least – because I don’t see the point of sharing my day on an app that I use as a means of personal communication.
With all these said, it’s apparent that there is a pattern. Video is slowly making its way up the ranks to becoming the best content format! It has become extremely easy for the regular user to create a video these days – no need for fancy lighting and sophisticated gear. All one needs is right in their pockets: a smartphone.
Now you might ask yourself: in what way can I make use of video to leverage my brand and achieve the reach and engagement that I’m aiming for?
First, you have to understand what your audience wants. What problem do you have a solution for? Start with that. Somebody somewhere is looking for the answer that you can provide.
Share your content. You may choose to upload via YouTube, or on Snapchat, or Instagram Stories. You can even do a Facebook Live stream. Whichever is more comfortable for you.
According to Amy Schmittauer, Vlog Boss, when you upload to YouTube, you have to make sure the video lives ONLY there for 48 hours. Sure, promote the video, share it on your other social media accounts. You can even send the link out to your email list; but don’t upload it natively elsewhere. This is so you establish good rapport with YouTube.
YouTube likes it when you send people over to them. In turn, YouTube will help you reach more people and get more engagement… basically because they like you and your loyalty. However, keep in mind that you need to set a specific call-to-action within your content. Have people watch your video on YouTube, but also, tell them where you want them to go or what you want them to do after they’ve finished watching. Drive them toward a place you can control, a place that generates revenue for you or your business (aka your website).
If, for example, you choose to create video content via Facebook Live stream, then that’s fine as well. Leave that content on Facebook to age – and don’t forget to tend to it. Constantly interact with the people in the Comments section. Ignite conversations. We all know the algorithm Facebook has – the more engaged a piece of content is, the more visible it is to the audience.
For Snapchat and Instagram, since they’re really short clips, what you can do is save all of these clips on your device, piece them together and create an entirely new, longer video! You now have repurposed content which you can choose to upload to whichever platform that you feel works for you best.
Do you have any video tips and tricks that you’d like to share? Let’s talk I love learning new stuff all the time!