I won tickets to the Social Media for Business Workshop last December 2016. The workshop was hosted by TechTalks.ph, in cooperation with the INIT coworking spaces at the University of the Philippines-Cebu. It was a whole-day event that consisted of presentations from some of the amazing people in the social media and press sphere. Among the speakers were Robert Cristobal of Frame316.com and Fleire Castro of Third Team Media.
Needless to say, I went home from the workshop with a ton of value. And here are the top 5 things that I learned from the workshop.
- There are three types of people on social media
The content creator is responsible for how your company and brand is viewed or communicated to the target audience. Usually, the content creator is usually the most creative in the team. As the name suggests, a content creator is the one who, well, creates content.
Content comes in different forms; content can be blogs, videos, podcasts, images, ebooks, courses, and just about anything that the audience consumes.
The analyst has the most excuse to be on social media, as he or she should always be monitoring data. The analyst tracks the metrics and ROI, and then he reports on whether or not a strategy or campaign is effective. Usually, the analyst is the most logical thinker in the team. He does all the ~boring~ stuff that we cannot be bothered with.
The social media marketer identifies the audience, finds out WHAT the audience wants, and amplifies the benefits of your products or services.
Oftentimes, we confuse marketers with sales people. Marketing and sales are two different concepts – which is another story for another day.
- You don’t need to be on ALL social media platforms
Don’t be a jack of all trades. You can’t go on ALL social media platforms and expect to be the best at all – either that, or you excel at one and then suck at all others.
In choosing a social media platform, it’s best to keep in mind WHO your audience is. Where do they hang out? What do they like? What’s the best platform for your brand? You have to have a genuine understanding of what works for your brand. If you have a business selling shirts, it wouldn’t make sense to create ONLY audio content ~talking~ about them. You need to SHOW your audience your work. Get on Instagram or Facebook and showcase your products.
If you’re a wedding singer, it wouldn’t be right to merely post pictures on Instagram about you singing. Video is perfect for you. Get your portfolio up and running on YouTube.
Choose one social media platform and be consistent and the BEST at it.
- Measure your ROI
And we’re not just talking about likes, shares, comments – we’re talking about ACTUAL conversions. It’s important to monitor your engagements, but it’s more important to measure how many of these engagements actually turn into sales for your company or brand.
This is also the main reason why there is a need for you to set clear goals at the beginning of any social media campaign. What are you trying to accomplish? Is it to increase the number of followers on your social media channels? Is it to increase traffic to your site? Is it to get downloads for your ecourse? Is it to get more email subscribers? Is it the number of participants to an online course?
Whatever your end goal is, make sure you’re clear about it so that when the time comes that you need to report, you’ll know exactly what to look for.
- It’s called social media because you need to be ~social~
Posting a photo, video, or blog and praying to the heavens that they make an impact isn’t enough.
Engage. Hang out in the comments section, take a look at what people are saying about your content. Get tips and welcome every and all feedback. Talk to people – that’s what social media is for!
- Never invent a hashtag!
Unless, of course, if it’s for relevant branding! We’ve seen this! It’s everywhere. People creating hashtags that could very well be a sentence in itself.
This is my favorite takeaway, hands down. Probably because a lot of people don’t really know exactly what a hashtag is for.
What exactly is a hashtag? A hashtag is a way for your company or brand to create tags for easy discoverability. That’s it. Adding a hashtag after your copy is a way of saying, “I want to be part of the conversation.”
Never, ever, ever come up with your own stupid hashtag because that’s not cool. AT ALL.
Also.. keep hashtags at a minimum. As they say… less is more!
There’s a lot more that I learned from the workshop, but these are my top 5! All in all, that was a great workshop and I’m looking forward to more! I love how I came into the workshop, feeling confident AF, and then getting crushed by the painful realization that I am not a specialist after all! But then again, I went out feeling more equipped and savvy.
How about you? Any tips on social media for business? Let’s talk!